The second shop on the Meatpacking District's Scoop Row—otherwise known as that bank of storefronts on Washington south of 14th Street—has served as a Scoop Kids and a Scoop sale store, but for the past month or so it's found a new role as the clothing chain's rotating pop-up shop. The concept launched with glittery partywear for New Year's Eve. Now, it's moved on to the second big dress-up holiday of the year: Valentine's Day.
For Underworld, as the pop-up is called, Scoop has smartly combined this seasonal theme with spring's underwear-as-outerwear trend, filling the shop with lingerie and lingerie-inspired looks from names like Eberjey, Temperley, Phillip Lim, Hanky Panky, and Marc by Marc Jacobs. We were particularly taken with a leopard-print DVF coat and a pair of glittery Stuart Weitzman heels, but the range of one-of-a-kind vintage pieces from Geminole is also impressive, and it's hard not to get hypnotized by all the sparkly Tom Binns jewelry on display. Scoop plans to change the store every six to eight weeks—expect this pop-up to shut down around February 16th.
· Scoop [Official Site]