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The recent "Be Stupid" Diesel ad campaign might not be the best or most creative campaign out there, but there is one thing we can say for it: it's generating a lot of buzz. The latest to chip in on the debate is blog We are the Real Deal, who finds the risque undertones to be most polarizing:
The pathetic part about this is the 'Be Stupid' concept is a good one, a series of well thought out taglines meant to encourage teens and twenty somethings to take changes, make mistakes, and not be afraid of failure. But why, for the love of God, did they have to attach this inspirational campaign to a picture of a chick flashing her boobs to a security cam? Do they have no daughters, nieces, or young girls in their life? Would Diesel Execs be proud to show their kids this ad?
The ad was found in Nylon Magazine by the mother of a 14-year-old girl, which makes us wonder: if 14-year-olds are reading Nylon, then who is reading Seventeen? 10-year-olds?! Probably.
And then this happened...
I meandered over to their homepage, to find this lovely banner flashing in my face. I blinked a few times and it was still there. You read it right, the brand message here is: SUCKS THE BALLS, HAS ANAL. REGRET-FREE HANGOVER.
Apparently Diesel has turned their homepage into a magnetic poetry-type of message board, where visitors are free to rearrange the words and leave messages for future visitors to the site. When we dropped by about a half-hour ago, this is what we saw:
It's not nearly as NC-17 as we expected to find, but the fact of the matter is that Diesel included a few colorful words in there, and knowing how people can be...
So now we turn it over to you. After seeing this, what is your opinion of the ad campaign? Is it creative for its ability to get people looking and talking, or is it being stupid?
· Diesel “Be Stupid” Campaign Screams; C’mon Girls Show Us Your !@#$%&! [We Are the Real Deal]
· Diesel's "Be Stupid" Ad Campaign: A Point-Counterpoint [Racked]