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The fashion empire of Mary-Kate and Ashley Olsen has been having a pretty big year. The Row put out some of the most covetable leathers in a season when everyone and their mother was coveting leather, and their juniors brand, Olsenboye, which we were momentarily excited for but then forgot about, launches today at J.C. Penney. Come March, Elizabeth and James will be getting an expansion of its own with a new line of seventies-inspired denim called Textile Elizabeth and James.
The first wave has three styles of jeans called: Hendrix, Stevie and Joni. WWD reports that the jeans are based on pairs actually in the Olsens' wardrobe, with one pair dating back to their high school years. Frankly, we're not sure how well a pair of jeans that looked good on a 17-year-old Olsen twin will translate for the rest of the world. Fair warning: These are going to be pricey. The line wholesales from $106 to $111 and will be carried exclusively at Bergdorf Goodman, Neiman Marcus and Intermix.
· Olsen Twins Launch Denim Project [WWD, subscription required]