Burberry Launches Expedition to Uncharted Upper West Side

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today WWD is reporting that Burberry has plans to open a 3,000-square-foot store on the moon the Upper West Side. The new store would open at 160 Columbus Avenue, between 67th and 68th Streets, or just north of Lincoln Center and the enormous new Apple Store.

It is as yet unsure what sort of Burberry store it will be. The new shop could house the Prosum, Brit or London lines, or pieces from each collection. The new store's immediate neighbor will be an Uggs shop, and there's a Crocs outpost not far north.
· Burberry Said Heading to Upper West Side [WWD, subscription required]