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In Case the Mural Wasn't Clear, Hollister Adds Signage

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Image via <a href="http://www.boweryboogie.com/2010/02/hollister-adds-proper-signage.html/new-hollister-signage">Bowery Boogie</a>
Image via Bowery Boogie

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You generally know you're standing outside the Epic Hollister store in Soho because a) the air smells like bro and b) there's a blond 20-year-old with a square jaw greeting you like you're his roommate. And if you miss those subtle signs, there's always the building-sized mural on Houston Street to clue you in. But just so there's absolutely no confusion, Hollister is adding a nameplate above its door. Bowery Boogie captured a shot of a workman stenciling in the signage in this morning's slush. Note the yellow slicker—we really feel for that guy.
· Billboards: EPIC Hollister Wall is Complete [Racked NY]
· Hollister Adds Proper Signage [Bowery Boogie]

Hollister

600 Broadway, New York, NY