Bowery Boogie"> clock menu more-arrow no yes mobile

Filed under:

In Case the Mural Wasn't Clear, Hollister Adds Signage

New, 2 comments
Image via <a href="">Bowery Boogie</a>
Image via Bowery Boogie

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

You generally know you're standing outside the Epic Hollister store in Soho because a) the air smells like bro and b) there's a blond 20-year-old with a square jaw greeting you like you're his roommate. And if you miss those subtle signs, there's always the building-sized mural on Houston Street to clue you in. But just so there's absolutely no confusion, Hollister is adding a nameplate above its door. Bowery Boogie captured a shot of a workman stenciling in the signage in this morning's slush. Note the yellow slicker—we really feel for that guy.
· Billboards: EPIC Hollister Wall is Complete [Racked NY]
· Hollister Adds Proper Signage [Bowery Boogie]


600 Broadway, New York, NY