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You generally know you're standing outside the Epic Hollister store in Soho because a) the air smells like bro and b) there's a blond 20-year-old with a square jaw greeting you like you're his roommate. And if you miss those subtle signs, there's always the building-sized mural on Houston Street to clue you in. But just so there's absolutely no confusion, Hollister is adding a nameplate above its door. Bowery Boogie captured a shot of a workman stenciling in the signage in this morning's slush. Note the yellow slicker—we really feel for that guy.
· Billboards: EPIC Hollister Wall is Complete [Racked NY]
· Hollister Adds Proper Signage [Bowery Boogie]