clock menu more-arrow no yes mobile

Filed under:


Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A courageous BlackBook writer wore five different celebrity fragrances on five different occasions to see what kind of reactions he would get. Usher's scent is so boring that it ruins his night, Paris Hilton for Men does surprisingly well, and Tim McGraw turns out to be some sort of freaky truth serum that causes his female friends to say things like “It smells like a man, like a hunky man, like a manly man. It’s, like, better than Axe" until he has to back away slowly. [BlackBook]