Cologne

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A courageous BlackBook writer wore five different celebrity fragrances on five different occasions to see what kind of reactions he would get. Usher's scent is so boring that it ruins his night, Paris Hilton for Men does surprisingly well, and Tim McGraw turns out to be some sort of freaky truth serum that causes his female friends to say things like “It smells like a man, like a hunky man, like a manly man. It’s, like, better than Axe" until he has to back away slowly. [BlackBook]