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Hermès Gives Madison Avenue a Chocolate Men's Store

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Behold the rendering of the Hermès men's store, set to open this month at 62nd and Madison. In keeping with the rich brown of the building, the storefront looks like it's made of pure dark chocolate, which is both a nice complement to the brand's signature orange and an appropriate image for a store that should hit right around Valentine's Day.

We've been anticipating this opening for about a year and a half now, ever since Hermès announced it would be taking over the old Luca Luca location back in July of 2008. The boutique will be the first Hermès to be devoted entirely to menswear, and to celebrate, the company plans to launch some limited edition items under the name Rouge H, including the shoes and tote above.
· Storecasting [Racked]
· Storecasting: Hermès Brings In the Men's [Racked]
· Hermès Orange Is The Orange Of Construction [Racked]

Hermès Men's

690 Madison Avenue, New York, NY