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Dutch denim brand G-Star Raw unveiled its newly remodeled Soho space this past Friday, just in time to debut the brand-spanking-new Spring 2010 line to President's Day Weekend shoppers. Staffers were still putting finishing touches on the windows and displays when we paid a visit.
The redesigned corner space boasts an open loft design mixing modern sleek steel with warm woods. The main floor features all the menswear, including a comprehensive denim bar, plus some womenswear and four curtained dressing rooms. The second floor loft level, which houses women's denim and two additional dressing rooms, gives off a more intimate boutique vibe. Now, ladies can conduct jeans fittings in private.
The store offers multiple lines for fans: The regular G-Star line, G-Star Organic and the higher end G-Star Raw Correct Line. Shoes will be available at some point in the future and the premium Black line will be available during the holidays.
· G-Star Gets a Makeover [Racked NY]
· G-Star Raw [Official Site]