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After Cynthia Rowley's runway show yesterday afternoon, we headed uptown to the Gagosian for a reception celebrating the launch of Cynthia Rowley's collection for the gallery. Wearing her own design from the Spring 2010 collection, Cynthia was there greeting friends, like Hunter Hill from Paper Magazine, and graciously answering questions. We wedged our way in to ask Cynthia what her favorite moment from the show was. What stuck out in her mind was more of a crisis moment, where she imagined herself "dismantling a bomb like the guy in The Hurt Locker. It wasn't a favorite moment, but memorable." Well, it went off beautifully. As the the room quickly filled up, we took a look around the brightly lit space to peruse the pieces on display.
In an innovative move to create immediate accessibility (both in terms of time and money) and also possibly circumvent any imitators before the looks hit the stores, Cynthia took photographs of top Fall/Winter 2010 looks and created dresses and DIY bolts of fabric featuring prints of the blue and white fringed dress, lace yellow fitted dress and more. This lets fans purchase the dresses literally minutes after the looks hit the runway at price points lower than the original looks. The dress is $320, the 2-sided fabric bolt $280 and there is also a DIY sewing kit and label to make your own Cynthia Rowley outfit for $150 (all available for the next four weeks through the Gagosian.) And if you were there last night, Cynthia would have autographed your purchase for free.
We recognized guests from the show, including Anna Chlumsky and her husband, who were having a great time perusing the art books on display. The guests at the party were an eclectic mix of stylish and well-heeled fans, and models wearing the print dresses walked the room. The buzz picked up when Brooke Shields arrived and made her way through the crowd.
· Fur, Fringe, and Nigel Barker at Cynthia Rowley [Racked NY]
· Fashion Week Fall 2010 All Coverage [Racked NY]
· Gagosian Gallery [Official Site]
· Cynthia Rowley [Official Site]