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We are trying so very hard to not make a lame "running Choos" pun right now, because Jimmy Choo is branching out into sneakers. And this isn't even a collaboration, it's a bona fide capsule collection, and Choo's is the only name on it. There will be eight styles, five high-tops and three low-tops, interpreted in a color story of white, black, purple and beige. The suede and patent leather trainers will run from $465 to $595 and will be sold in all Jimmy Choo stores and online starting in May.
· Jimmy Choo Gets Sporty [WWD, subscription required]