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Not content to merely plan the proposals of New York, Ivanka Trump has declared her intent to triple sales of her eponymous fine-jewelry collection, which has a median price of $4,000, by taking the line global. She has plans to open 30 independent guild jewelers in the U.S., and is set to open ten locations in the Middle East and Asia. WWD reports that the jewelry firm is said to have had $5 million in sales in 2009.
"Everything has to be scalable from an economic perspective, but each venture that I get involved in also needs to reinforce, rather than undermine, the larger Trump brand," said Ivanka Trump, in a way that makes us concerned that she may actually be a robot or an iPhone app. The branding expert is her own best asset, though. The store reports that it has had trouble keeping her favorite pair of earrings, which retail for around $750, in stock since she Tweeted about them to her 700,000 Twitter followers.
· Ivanka Trump Plots Major Rollout [WWD, subscription required]