clock menu more-arrow no yes mobile

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The much-loved Bouwerie Lane Theatre sign outside 54 Bond has been replaced by a sign for retail tenant Billy Reid. Careful observers might have seen this change coming: Back in 2008 when Rogan opened in the same building, they replaced the original sign with one in which all the "R"s had been Roganized. From there, it was just a short step to removing the sign entirely. At least the Billy Reid signage maintains the original old-fashioned look. [Curbed NY]


330 Bowery, New York, NY 10012 646 827 7567