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Signage Watch

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The much-loved Bouwerie Lane Theatre sign outside 54 Bond has been replaced by a sign for retail tenant Billy Reid. Careful observers might have seen this change coming: Back in 2008 when Rogan opened in the same building, they replaced the original sign with one in which all the "R"s had been Roganized. From there, it was just a short step to removing the sign entirely. At least the Billy Reid signage maintains the original old-fashioned look. [Curbed NY]

Rogan

330 Bowery, New York, NY 10012 646 827 7567