Fashion Traveler and WWD"> clock menu more-arrow no yes

Filed under:

Dior's Redesigned Flagship Is Unabashedly French

New, 1 comment
Images via <a href="http://www.fashiontraveler.com/shopsusa-dior-new_york-new_york.htm">Fashion Traveler</a> and <a href="http://www.wwd.com/retail-news/dior-reopens-57th-street-flagship-3398520?browsets=1291819106878&amp;browsets=208548818171#">WWD
Images via Fashion Traveler and WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Skip the flight to Paris this Christmas and break out your Metrocard: Dior's glorious new redesign is bringing French style to 57th Street. The 5,000-square-foot boutique officially opens on Saturday, and while the city's largest quilted handbag will be missed, the new store sounds like a serious upgrade.

Taking feedback from American shoppers who prefer the Paris boutique to yet another "New York-style store," Peter Marino created a French-style luxury shop inside the new Dior flagship over the past five months. Given the multiple installations, luxurious furniture, and a French garden scene on the second floor, the clothing might actually be upstaged.

The shop features a special VIP salon with a "wall sculpture in the shape of giant chandelier pearl earrings," and for the normal folk left to tend to themselves in the ready-to-wear and evening wear salons, there are authentic 18th century daybeds to rest on, walls covered in leather to touch when sales associates aren't looking, and velvet sofas to pass out on after zipping too many zippers. And since this is supposed to be Paris in New York, we're keeping our fingers crossed for some macaroons.
· Dior Reopens 57th Street Flagship [WWD, subscription req'd]
· Dior Put Its Sale in Jeopardy with a Store Switcheroo [Racked NY]
· Dior Hides Renovations Behind World's Classiest Scaffolding [Racked NY]

Christian Dior

21 East 57th Street New York