Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
With only a few days left in 2010, it's time to look back at a year of dizzying highs and crushing lows, a year when every empty storefront held a pop-up shop and every sidewalk a sample sale line. Folks, it's the annual (four years running!) Racked Recap. All this week and into the next, we'll be reliving our biggest and brightest (and saddest and darkest) moments. Take a deep breath of the sweet, sweet nostalgia with The Five Worst Stores That Opened In 2010.
2010 was a year of many, many store openings, but really what year can't we say that about? Along with the good, come the bad and so let's take a look back at the stores that disappointed rather than drew us in. The Five Worst Stores That Opened In 2010:
5. OC Concept Store: We enjoyed the baubles and Fashion's Night Out feel of the place, but it would have been much more enjoyable if we had the money to shop at the store. Creating our own yachts, 5-figure (or more) watches and chalets on a hologram screen sounds like fun, but we already spent our dollars at our favorite stores that opened this year. We weren't surprised when some of OC's exorbitantly priced wares ended up discounted on Gilt, even before Christmas.
4. Marshall's on 6th Avenue: The wowza factor was pretty much depleted during this store opening when we realized it was truly nothing different from every other Marshall's across the country. The retail cake of TJ Maxx, Bed, Bath and Beyond, and now Marshall's is some of the blandest stuff this side of Staten Island malls.
3. Williamsburg's Duane Reade: The big DR threatened not only the area's Mom and pop shops, but also the hipster cred of the neighborhood (even if locals secretly looked forward to its opening). It's hard to believe that Duane Reade has already been open there now for over a month, but then the beer offerings and health/medical aisles quieted the complaining real quick.
2. Skechers Shape-Ups: In early-ish June, a decidedly unshapely shop opened on Fifth Avenue, bringing with it the beginning of an ugly shoe store saga. According to recent research, the claim that the uneven shoes tone your legs may be false, meaning many consumers have fallen prey to infomercial hype. Thankfully, we can get our exercise walking a few blocks north from the Skechers location to the beautiful shoe department in Saks. Honorable mention for #2 worst store in 2010: Crocs.
1. Dash: This one pretty much takes the cake (and woofs it down too). Putting all their money on image and not quality (or even unique) offerings quickly made Dash the newest, yet easily avoidable, tourist trap in Soho. Of course if the KKK girls?Khloe, Kim and Kourtney?were out and about, then chances are you couldn't even cross the street. We investigated Dash so you didn't have to, and came out so parched from their desert of style that we almost fell for the $10 Kardashian bottles of water.
·Racked Recaps 2010 [Racked]