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To review Soho heritage shop Palmer Trading Company, Jon Caramanica turns to epistolary fiction. Using a letter and an email, he tells the story of the East Coast father who quits Yale and heads west in 1974 and the West Coast son who moves back with a Land Cruiser full of Hudson Bay blankets to open a store in New York City. None of it's true, but it has a nice, "Cat's in the Cradle" ring to it, and it captures the spirit of our current neo-prep-meets-lumberjack era in menswear perfectly. [NYT]