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Having a temporary space for the holiday season before launching a free-standing permanent store seems to be a common theme today. And now, we've received word that Barbour, the British brand known for making clothes embedded with country loving, will be opening their second NYC store at 123 Wooster Street (between Prince and Spring Streets), currently home to their temporary shop. What to expect: A 1,993-square-foot unit providing the city kids with a way to attain their rural, down and dirty, country loving gear.
Jamie Millar, Head of Retail for Barbour recently told Pursuitist about their new Soho location: "The neighborhood is steeped in history and culture, but is constantly evolving and remains one of the most fashionable neighborhoods in the country. With Barbour's strong heritage and growing popularity among the fashion-forward, Soho was a natural fit for Barbour. We are very excited to be joining such a prestigious shopping district."
Recently, we've seen the likes of Alexa Chung, Peaches Geldof, and a large selection of uptown and downtown PYT's rocking Barbour's heritage-strong goods. Now, luckily, they'll have two locations to grab their rustic-infused, workman-looking duds.—Yale Breslin
·Fiorentini + Baker Boots Up in Soho [Racked NY]
·Barbour to open in Soho [WWD, subscription req'd]
·Barbour Soho New York [Pursuitist]