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Fashion Celebs on Bikes Will Power Times Square on New Year's Eve

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Want to see the spirit of Christmas and the environmentalist cause get co-opted by a bunch of fashion celebrities in order to sell batteries? Oh, of course you do! Yesterday, such luminaries as Carson Kressley, Tinsley Mortiner, Richie Rich, and Robert Verdi assembled at the pop-up Duracell Battery Center in the Meatpacking District to pedal special energy-capturing Power Rover bikes. The bikes store human energy and convert it into power that will be used to light up the 2011 numerals at the Times Square ball drop on New Year's Eve.

In itself, that might be the best use of the celebrity-industrial complex we've ever seen, but it gets better. Not only will this energy get routed to Times Square, but it will also wind up at Duracell charging stations around the city where people can recharge their smartphones. Think about what this means: Someday soon, your iPhone could be running entirely on Tinsley power. Duracell's giving us mere mortals the chance to participate as well; consult their Facebook page for pop-up locations.

· Help Power the New Year in Times Square [Duracell]
· Duracell [Facebook]

The Duracell Mobile Smart Power Lab Pop-Up

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