Levi's Steps Up Its Game For New Premium Meatpacking Store

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Just a 13-minute walk from their 14th Street Levi's location, the new Levi's Premium outpost in the Meatpacking District is like the Madewell to the brand's J. Crew, serving as its heritage-oriented, hipper, raw denim-ier sibling.

Filled with the brand's Pendelton collaboration, Filson-associated items, reproductions of vintage Levis items and jeans made from selvedge denim, the Premium shop and its rustic interior actually fit in among high-end neighborhood residents like Alexander McQueen and Jeffrey New York.

Though the Levi's Premum store may be confusingly close to the regular Levi's shop, this place is definitely a notch above the rest. While the back of other Levi's stores usually just contain a few racks of discounted post-season flannel and odd colored jeans, this store's back half is a tailor shop, fully equipped to alter your new pair of jeans or—Levi's fans, take a breath—custom make a pair to your liking. Pair it with one of their on-trend denim button downs and boom! A Canadian Tuxedo never looked so good. Or, for that matter, American.
· Denim Destination: Levi's Premium Store Hits The Meatpacking District [The Shophound]