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Second Avenue is now beaming with color after the opening of Style-licious on October 19th. The store itself resembles what a double rainbow would look like if it exploded—in a good way. The pop of color and sense of fun throughout the store makes you feel like a kid again, which makes sense: The store caters to tweens, teens, and moms.
Mom and daughter owners Fran Gindi and Norma Hafif told us that the concept of their retail corner on 74th Street is to offer accessories and gifts for a range of ages with a range of price points. The focus is on creative items such as one-of-a-kind jewelry and clutches with candy-wrapper patterns. The store carries brands like Boy Meets Girl, but most of the merch can't be found anywhere else.
Aside from the merchandise, the store also offers opportunities to party in style. Style-licious hosts birthday and special events that can be customized. Party names like ClutchliciousPillowlicious make us wish we were still having slumber parties and sleepovers like we did in fifth grade. Upcoming seasonal sessions include "Happening Hannukah", "Thanksgiving Social", and "Christmas Cravings."—Jena Glick
· RackedWire: Tween Boutique [Racked NY]