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Siki Im's Building Fashion Half-Pipe Is Anti-Shoe, Anti-Shopping

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Now open on W. 24th, under the High Line: Siki Im's new Building Fashion pop-up. The space, open since the 5th and closing up shop come the 15th, is certainly interesting. But it is retail? Maybe it's just us, but some of the selected designers in this ongoing series seem to be missing the point (or at least what we think the point should be). A pop-up shop should be a shopping experience, a designer's first foray into opening his or her very own store. Pardon us, we're retail-minded.

The shop—designed in collaboration with architecture firm Leong Leong along with Pin-Up magazine and the various Project No. 8 shops (Project No. 8 carries Im's line)—is basically a skate ramp coated in something like spray insulation. Guests are required to take their shoes off to enter. And—here's where we're a little confused—it seems to stock only about six garments including a scarf/shrug, a tailored blazer, and some sort of harness.

While it all certainly looks cool, we can't imagine blockbuster sales since there is so little on display to actually buy. That said, it's up there with Richard Chai's ice palace as one of the two coolest looking installation/pop-ups and worth a pop by—especially since part of Im's plans involve various food trucks for hire. Grab a snack and enjoy it in the garden—by the 15th Building Fashion is all over.
· Siki Im [Official Site]
· Building Fashion [Official Site]
· West Side Pop-Up Fuses Fashion and Architecture [Racked NY]