Airwalk is reissuing its classic JIM shoe from the '90s in four new styles, and the only way to get them is to go to their pop-up store which doesn't exist. Yep—it's completely invisible. No walls, no salespeople, no shoes to try on, nothing.
We're still trying to wrap our heads around this concept, but basically, the "pop-up shop" is a virtual e-store only accessible by phone in specific locations. And, this Saturday from 2pm to midnight ET, New Yorkers in Washington Square Park and Californians in Venice Beach will be able to scoop up one of only 300 pairs of the limited-edition kicks—provided that they've downloaded the iPhone App allowing them to shop invisibly.
Sounding like a mix between Harry Potter's invisibility cloak and the arcade game Whac-A-Mole, the iPhone app will call up a photo of the gym shoe once you're in the designated pop-up location. Then, you take a picture to reserve it, enter your size, payment and shipping information, and boom! You've got shoes. Just like a pop-up store, if by "store," we mean ordering footwear on the internet from your phone.
If you can't make your way to the park over the weekend, don't have an iPhone or are still hung up on the bizarre fact that the store is invisible, the shoes will also be available on Airwalk's website starting Monday, November 15. Those, luckily, you can order from anywhere you want.
· Airwalk [Official Website]