What is Lilla P and Why Is It Coming to MePa?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A couple weeks ago, a slightly secret cash-only sample sale went down on the third floor of 420 West 14th Street, across from Alexander McQueen. The brand up for grabs was Lilla P, a comfy basics line with a cult following, and a headquarters in the building. Now they're ready to move downstairs with an actual storefront.

When Lilla P does open, it will be the most affordable store on that block, seeing as how their most-loved item, the Origami top (like the same thing as a DKNY Cozy), is under $100 and yet shares the same air with other stores that aren't pricing even simple T-shirts lower than $400. Overall, it's a smart move since the Chelsea Market Anthropologie is so close by, and their demographics are one and the same. McQueen's devotees, however, will just keep on walking.
· Lilla P [Official Site]