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Converse Woos Soho Teens with Custom Sneakers

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Chuck Taylor and Jack Purcell have moved into Soho, their arrival celebrated on Black Friday at the grand opening of the first-ever Converse specialty store. The 7,000 square foot shoe-porium at 560 Broadway, formerly occupied by a low-performing Ann Taylor Loft and then a promised-but-never-opened Escada Sport, displays shoes of all sorts surrounded by an urban retro-gym motif.

Up at the front, shoppers are welcomed with a patriotic display of high tops in red, white and blue. Folks who want to design their own can make their way to the workshop at the rear, where helpful Conversers will convert ideas into customized reality. Also on hand are hoodies, tanks and tees, styled for guys and gals and giving the high-flying and buff competitors up Broadway a run for their money. Converse is also pitching a plethora of watches and sunglasses, all in a rainbow of colors and wide range of styles.

This new shop is right next door to H&M, where the big Swede has boxed itself in, prepping for a new year's facelift to go along with the recent interior makeover. Teens of all ages, filling the sidewalks of Soho, now have more shopping options than ever.
· Converse coverage [Racked]
· Converse sets up shop in NYC [Converse]
· Poor Escada Sport in Soho Never Got a Chance to Shine [Racked]