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Inside the Cool Hunting for Gap Holiday Pop-Up Shop, Opening Today

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This morning, Gap officially opened their pop-up du jour next to their Fifth Avenue flagship and can we just say that it might be the best one yet. The small boutiquey space is home to Cool Hunting for Gap, a collaboration between the popular blog and the retailer to bring locally-sourced and limited-edition goods together for the benefit of locals (and okay, tourists) on the hunt for unique gifts.

Shocker: it only took Cool Hunting and Gap three weeks to get this whole place and everything in it together. Further shocker: almost everything inside of it is for sale (including the large light fixtures and the handmade quilt artwork). Even greater shocker: there are no Gap products. At all. None. What you'll find instead are special collaborations Cool Hunting conceived with New York designers and manufacturers, like the skinny ties made of vintage fabric and the Outlier waterproof/windproof wool biking cap.

There's not just items for men, however. The store addresses the desires of everyone to own special little objects, like a classic plastic whiffleball set to $12 acrylic rings to a Muhammed Ali bathrobe to Mast Brothers chocolate bars.

It's nicely surprising to see so much variety in the Gap Pop-Up space, and we got a moment with Josh Rubin, Cool Hunting's Editor-in-Chief, to try to force him into choosing a favorite item. He went with edition of 20 skateboards covered in vintage kimono fabric, handmade in Tokyo by Zillion. They ring in between $750 and $850 each, but then they sit above a duck-shaped sponge that only goes for $3; that's variety for ya.

As for whether or not this shop will move on to other cities, Rubin says that although there aren't plans for it now, he wouldn't rule out the possibility. If it does happen, they'd keep it all locally-sourced just as they did with this one.

For fans of Cool Hunting, Josh also says that although the store is run by Gap employees, someone from CH should be in each day to share their enthusiasm for the products and to explain any and all item provenances.

Cool Hunting for Gap Holiday Pop-Up Shop
680 Fifth Avenue (between 53rd & 54th Street)
November 19-January 2 (closed Christmas)
Monday-Saturday: 10:00 am to 9:00 pm
Sunday: 11:00 am to 8:00 pm

· Cool Hunting for Gap [Official Site]