clock menu more-arrow no yes mobile

Filed under:

Men in Plaid and Women in Clogs Turn Out for Steven Alan

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Intrepid Racked reporter Fawnia Soo Hoo is one of the people currently waiting in line outside the bi-annual Steven Alan sale for first crack at hipster Americana from the designer and the little labels showcased in his stores. Let's liveblog this thing!

7:37am: Hello! I just arrived and there are only about six people here. That may be because the line is next to a serious safety hazard. There's a massive demolition truck grinding up the detritus of some former business right next to us. The noise is deafening and I'm afraid someone is going to be maimed by a wayward board.

7:45am: Oh yay—they finished and drove off. I can hear again.

7:50am: Wow, the line has grown quickly. Five more people just joined and it seems like they're all Steven Alan pros. The guy behind me left a space for the fitness club entrance without any prompting from staffers (who aren't here yet anyway.)

7:52am: A staffer from the aforementioned Peter Anthony Fitness just poked his head out and remarked, "And it begins. The line will be around the corner before we know it."

7:58am: As usual, the Steven Alan line brings out the best in men's footwear. I see lace-up black leather ankle boots (paired with cropped and cuffed jeans, no less), an ankle boot version of dock shoes in suede, polished oxfords, and a couple pairs of suede camel brogues. One female shopper is representing with gold No.6 clogs. (I'm just assuming they're No.6 since that's a Steven Alan brand.)

8:00am: Staffers are starting to roll in and the line is steadily growing.

8:03am: I just noticed that half the line is carrying a Billy's Bakery coffee cup. I feel left out.

8:10am: Is there a ballet school nearby? Because a group of about 10 girls with severe topknots and big tote bags just strolled by.

8:16am: OK, there's definitely a ballet school around here. Just saw five more girls with first-rate posture walk by.

8:21am: The line is almost to the end of the block and it looks like staffers are gearing up for the opening. A modelesque male staffer just stepped outside for a last-minute smoke.

8:24am: There's a little commotion going on behind me. Sounds like old colleagues have reunited in the Steven Alan sale line.

8:27am: Staffers are putting up a banner with clear packing tape. Not sure that's going to work. But that means doors are opening soon! Can't come fast enough—it's cold out here.

8:30am: Opening! Compared to Louboutin yesterday, that was so painless.

Steven Alan Sale

87 Franklin Street, New York NY