Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Lanvinmania hits H&M this Saturday morning, and if you're in New York and want to get your hands on any of it, it's time to start planning.
In case you weren't already laundering your leggings and bodysuits in preparation for mid-store quick changes, here's the lowdown on how you'll actually be able to snag that ruffle-shouldered dress and wear it out that very night:
Like always, you'll want to get there early. But, if you're one of the first few hundred people in line who get there crazy early, you'll get a pretty sweet bonus: semi-private Lanvin shopping.
The first 320 shoppers will be broken up into 16 groups of 20, with each group receiving a different colored wristband. Then, when called by color, each group will get 15 minutes to shop the collection before open-to-the-public madness ensues.
With Lanvin x H&M's first four hours reserved for those at the very front of the line, you're guaranteed to be waiting for a long, long time, even if you're somewhere in the middle of the pack. If you're the horribly unlucky 321st person in line or anyone behind them, you'll still be able to shop the collection once you're inside, but the queueing assignments make it seem like it'll take all day—at least—to get your hands on that Lanvin.There are also restrictions on how much of the collaboration you can carry home, but thankfully, the rules seem easy to comply with. Shoppers can buy no more than two of each item, meaning that you can bring home two sizes of multiple different dresses and two pairs of the same shoes, but not three of either. The rules also apply to accessories, though, so there's no necklace hoarding, no matter how many of those chandelier necklace you hoped to layer.
There for the men's collection? You're in luck. No bracelets are required for men near the front of the line, and while we're pretty sure you won't need two, let alone three sizes of that matching blazer and cap set, you can probably make an indecisive girl's day by offering to put a third size of that red chiffon gown on your card.
Whatever you do, don't go to any ol' H&M and expect them to teeming with party frocks for the taking. The only stores in Manhattan carrying the line will be Herald Square, Upper East Side, Penn Station, Midtown East, the Fifth Avenue flagship at 51st street and the Soho shop closest to Broome. If you don't have a plan of attack in place yet, we suggest grabbing an Albaz-loving friend and splitting up between Herald Square and Penn Station's locations—they're only one avenue away from one another, and one of you could count the first 320 while the other warms up for the long day of waiting by holding your spot. Oh, and for bathroom breaks. Many, many bathroom breaks.
· How To Shop Lanvin for H&M on November 20th [Nitro:licious]
· Lanvin x H&M [H&M]