Critical Shopping

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According to Cintra Wilson, it is really hot in the new VPL store in Soho: "The dressing room is separated by a thick curtain of surgical rubber, creating what I am guessing is the unintentional effect of trapping heat in such a way as to make one feel as if she is under the heat lamps of a cafeteria steam tray. But, in keeping with the athletic club aesthetic, you could probably sweat off a few pounds if you tried on enough sweaters." Her Critical Shopper column generally approves of the boutique, though, noting that the label's underwear-as-outerwear captures "the twee, unconscious sexuality you’d see behind the one-way mirrors of a Swedish commune or a girls’ boarding school." [NYT]

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5 Mercer Street, New York, NY 10013 (212) 966-2145 Visit Website