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Don't be alarmed, but something major has changed about the biannual Steven Alan sample sale—something drastic, elemental even, so big that a staffer had to warn the line waiting outside today's press preview. Here goes: The Steven Alan stuff is now downstairs and the clothing from other brands is upstairs. There's just so much merchandise that they figured it was better to keep the in-house specialties—the plaid buttondowns, the equestrian blazers, the print dresses—down in the basement, where there's more room.
Other than being turned upside down, the sale will feel familiar to veterans. The hot-ticket men's shirts are still $68 ($58 for short sleeves) and the best Steven Alan women's deals are still the samples: We managed to snag a cashmere dress for $78. The non-SA stuff still contains awesome deals if you comb carefully: We liked a Lewis Cho sweater dress for $109, but we really liked a bodycon Octopi dress for only $35. This time around the shoe selection does feel a bit smaller, but the bag section looks as big as ever.
A couple other things to look out for when the sale begins tomorrow at 8:30am: There's a big new Alternative Apparel area with great deals on casual clothing (fleece and bottoms for $19; long-sleeved shirts for $14, short-sleeved shirts for $9.) And in the back of the women's Steven Alan room, there are blazers for $25, although the seasonal ones only run size 8 and up. Stay tuned for more details—we'll be lineblogging as usual.
· Dealfeed: Steven Alan [Racked NY]