clock menu more-arrow no yes mobile

Filed under:

New York Transit Museum Jumps on the Diesel Underwear Train

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Oh man, Diesel's fall/winter underwear campaign is just the gift that keeps on giving. Not only did the attention-seeking brand shoot some of their photos in the library of Brooklyn Law School, but they also staged others in the New York Transit Museum. Awesomely, when confronted by the New York Post about letting their hallowed vintage subway trains be sullied by dirty, dirty underwear models, the MTA's response was "Whatever. They paid us." The full quote: "This photo shoot was closed to the public, and it provided revenue needed to help keep the museum operating."
· A museum 'exhibition' [New York Post]
· Brooklyn Law Students Forced to Look at Diesel Underwear Models [Racked NY]
· All fall/winter 2010 intimates photos [Diesel]