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The rumors are true! Google will indeed be launching an online shopping platform, Boutiques.com, where anyone can create their own ecommerce boutique. They've invited Oscar de la Renta, Tory Burch, Cynthia Rowley, Marchesa, Isaac Mizrahi, Tracy Reese and Erin Fetherston to participate, and they're recruiting Sarah Jessica Parker and possibly Katie Holmes to set up their own stores. [Racked National]