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Today's rumor about Google starting an e-commerce site comes from NoBtotheS, a new anonymous Twitter account by a fashion publicist. "Too much BS occurs and everyone is scared to call it out," she explains in her profile. "Love what I do but hate what I see." The account has been active since late October and currently has a following of about 180 insiders—a number that could jump now that WWD just gave it a shout-out in their weekly social media column. (Or maybe not: Speaking of calling things out, WWD didn't actually include a link.) [Twitter; WWD]