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We're sorry we doubted you, Rag & Bone Columbus Avenue! The shop did indeed open on Saturday—just making the predicted October opening by two days—and it looks fantastic. The interior has exposed brick walls and naked beams on the ceiling, giving it Rag & Bone's usual rustic, homey vibe. And the window displays are very fall appropriate, with a mix of fresh and dried florals framing a set of autumn-outfitted dress forms.
Shoppers are first greeted by the womenswear, located near the entrance on a rack lining the wall and on a display table in the middle of the floor. On the rack, we spied a slinky black Adelaide dress ($395), a glam black lambswool trimmed vest ($345) and skinny army green Rag & Bone/JEANs ($180).
The substantial menswear section is cozily tucked in the back of the shop. There were lots of jackets, plaid shirts ($220) and soft, comfy knitwear, like a small checked Wilson cardigan ($395) and a fisherman's cable knit sweater ($550). This area was buzzing when we stepped dropped in just two hours after the official opening. We even witnessed a couple UWS husbands dutifully taking wardrobe instruction from their more shopping-seasoned wives.
The shop also features footwear—just women's for now (love the moto-ankle boots and the lace-up bootie heels), but men's shoes are on their way. Staffers are very helpful and, of course, nattily dressed in Rag & Bone. They suggested keeping an eye out on the Rag & Bone website to find out about UWS store exclusives that will roll out soon. Looks like Upper West Siders are embracing the easy access to Rag & Bone's downtown Americana chic, as the store was receiving a healthy flow of traffic on opening morning. Next up: Comptoirs des Cotonniers.
· UWS Rag & Bone and Comptoirs des Cotonniers Making Progress [Racked]
· UWS Rag & Bone's October Opening Not Looking Likely [Racked]