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The Disneyfication of Times Square Looms

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By Pete Davies
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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

  • Disney Forever!
  • For Wicked Witches, too.
  • Magically Disney-fied.
  • The Wonderful World of Color was never like this.
  • The Wonderful World of Color was never like this.
  • Advertising everything Disney in Times Square.
  • Advertising everything Disney in Times Square.
  • Supercali- whatever.
  • Supercali- whatever.
  • A whole palace of princesses.
  • A whole palace of princesses.
  • Toys, too.
  • Toys, too.
  • Minnie is such a flirt.
  • Minnie is such a flirt.
  • And ever and ever and ever.
  • And ever and ever and ever.
  • Something for the boys.
  • Something for the boys.

Those who have spilled tears over the transformation of Times Square from tawdry to tame will really have something to cry about on Tuesday, November 9th when the "all new magical shopping experience" from Disney opens its doors at 1540 Broadway. Tinkerbell's new digs, a 25,000 square foot space that was formerly home to the Virgin Records Megastore, is tricked out with huge LED screens above Broadway, showcasing everything Disney. Inside the emporium, shoppers will find "an interactive Disney Princess castle" and, no doubt, plenty of paraphernalia in pink.

Since the store is flanked by the high-tech M.A.C. flagship and the mind-blowingly humongous Forever 21, tweeners of all ages will never want to leave this block. On Sunday, November 7, eager fans of fairies and other fantastical creatures will have a chance for a sneak peek of the "breathtaking new venue" (sorry, Dumbo, but the event is sold out). On opening day, to get things started as the holiday shopping madness cranks up, Mickey and a whole parade of friends will welcome some fortunate family of four. That morning the Disney disciples will turn the key and unlock the castle doors as Times Square is conquered and rechristened Walt World, happily ever after.
· Disney Store Innovates Times Square Retail [The Walt Disney Company]
· Times Square Tween Dream: Disney to Open Next to Forever 21 [Racked]
· D23'S Sneak Peak at Times Square Disney Store [D23 Official Disney Fan Club]

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