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Brazilian Blowouts: Poison, But Your Hair Will Look Fantastic

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Image via <a href="http://newsoholics.com/2010/07/22/hair-trend-brazilian-blowout/">Newsoholics</a>
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Brazilian Blowout, known as the hair gamechanger that gives frizzyhaired girls the sleek, shiny mane dreams are made of is— surprise!—too good to be true.

After stylists in Portland complained of side effects like eye and nose irritation from using the popular product, their formulas of Brazilian Blowout were tested and found to contain up to 10.6% formaldehyde. You know, the stuff they use to embalm dead people's skin to piece it together and make them look good in a casket. Dead people.

Even though the company bills its product as "formaldehyde free", recent in-house testing found their product to have up to .49% of the chemical, over twice as much as the .2% suggested maximum amount of the compound. Brazilian Blowout's CEO Mike Brady and manufacturer Cadiveu Brasil are pointing the finger at each other as for who is to blame, but either way, people are beginning to turn on the once-touted product.

Fekkai salons discontinued the services at all of their salons including the ones on Fifth Avenue and in SoHo in September after testing the product and finding unnervingly high levels of formaldehyde. Other salons are altering the service by either cutting back on appointment frequency or "adding carbon filters and fans, and suggesting stylists wear masks to protect them from the fumes."

Well, good. That sounds safe.
· Brazilian Blowout Treatment Tangled in Controversy [WWD]

Fekkai Salon

712 Fifth Avenue New York