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Mackage and Journelle, Soon to be Side by Side in Soho

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The comparatively quiet block of Mercer Street between Prince and Spring in Soho is about to see some new retail action, with Mackage and Journelle both set to open up shops right next door to each other. Signage for Journelle in the window at 125 Mercer announces "Coming this November," signaling what could be a fracas in frills with long time tenant and trader of tasty tidbits, Agent Provocateur, just up the block. Not to be outdone, Journelle offers their own "Fit to be Tied" line from Marlies Dekkers, a bit of bondage-inspired goodies to "put us on our best (mis)behavior."

The plywood out front of 123 Mercer for Mackage proclaims "Opening Fall 2010" and is echoed in their 2010 Fall / Winter 2010 press kit [pdf]. No doubt they'll be offering captivating coats of all kinds, and featuring the new Mackage collection of "sexy, seek and stylish pieces." The men are not forgotten here, with coats in wool and leather, along with some puffy styling for wintery weather.

Both shops will be in the old Charles Broadway Rouss warehouse building, built in 1903 to serve his grander emporium across the way that fronts onto Broadway (where shoppers can now find Hugo Boss and Sephora / Make Up Forever). Starting in 1889 Rouss ran one of the first grand New York department stores, where he offered goods of all sorts and declared that 'We shall keep everything calculated to make a man fashionable, a lady irresistible, and a family comfortable.' Sounds like Soho 2010.

· All Journelle coverage [Racked NY]
· All Mackage coverage [Racked NY]
· Fit to be Tied [Journelle website]