119 Spring Street is where you'll find The Kardashians now. Last week, just after Kim and Kourtney arrived to NYC to begin a three-month stint filming a new reality show here, Kourtney was already getting down to business with Dash, their strip mall clothing and accessories store based in Calabasas, CA.
Dash is to open a location in Soho, and the drama around this is the excuse for the girls to move to New York and focus a new show on Kim's love life and Kourtney's new baby with Scott Disick. For some reason, Kanye West even dropped by the first visit to Dash's new location, only several storefronts down from the recently remodeled Chanel boutique.
The new Dash sits in the former Eleanor Ettinger Gallery space, and we'd bet on an opening date just under three months from now, as the filming of the show will be wrapping up and they'll need to end the series with the boutique's debut. After New Year's isn't the most ideal time to open a shop, but the Kardashians now have the sort of worldwide following that will seek out this small store. Want to live above it? $2.95 million could buy the ultimate Kardashian fan this apartment right above Dash.
So what will the store sell, anyway? To put it simply, Dash is like a cheaper Intermix. We weren't worried about its impending opening until we read this, on Kourtney's official site: "We love fashion and are so happy to be part of the list. Scott has a clothing line in the works which he is so excited be working on."
According to Us Weekly, which named the couple among the "Top 25 Most Stylish New Yorkers" even though they haven't been in the city for more than two minutes, Disick's line will be "inspired by the looks of Ralph Lauren and Tom Ford." We all know what "inspired by" really means, however. Will Disick's clothing, to be launched early next year, get pride of place inside the new Dash? Will Disick spring for his own store on Spring? Will Kourtney ever tell him that his shiny suits are unflattering and he comes off looking like Martin Sheen from the 1987 movie "Wall Street?" Stay tuned.
· First Stop in NYC [OfficialKourtneyK]
· US Weekly's Top 25 Stylish New Yorkers [OfficialKourtneyK]
· 119 Spring Street [Citi-Habitats]