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Madewell is capitalizing on everyone's increasing fall fashion frenzy by offering 20% off all jeans during their two hour "Denim After Dark" event tomorrow night from 7pm to 9pm. The younger sister of the J.Crew franchise is praised for their on-trend but reasonably priced denim goods, so the fact that they are discounting merchandise even further, including pieces from the coveted Alexa Chung line, makes us want to head to their teeny Soho shop a full 24-hours in advance to avoid the crowd.
In addition to the markdowns there will be tailors available for free hemming, in-house style consultations and some yummy snacks. If the Alexa Chung launch was any indication of how crazed their events can get, you might want to bring a bean bag chair and start camping out now.—Rachel Traub
· Madewell [Official Site]