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The Gap just unveiled a new logo, and...yeesh. It looks sort of like the logo for a '90s Internet business, or maybe some kind of energy conglomerate. So far, online reviews have not been exactly positive. Refinery calls it "too modern to be nostalgic and too clunky to be sophisticated—something like that awkward cap-sleeved tee with the rhinestone letters you find while thrift shopping that's neither vintage nor new, but definitely not cool." [Refinery29]