Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Steven Alan, Fern Mallis, and Tucker designer Gaby Basora are all gathered in a conference room at FIT. No, it's not Fashion Week redux or the beginning to an inappropriate bar joke, it's Afingo's "Behind the Seams" day-long forum event. This Friday, October 8, the online fashion community networking site is holding a full-day series of five panels dedicated to those wishing to break into or move ahead in the fashion industry. The day will feature a mix of 30 designers, fashion executives, print and online editors, and trendsetters who will offer their experiences and insight on hot topics from launching your own fashion line to marketing to sustainability in fashion.
Keeping the attendees' schedules and budgets in mind, there is the option of purchasing entry tickets to single panels for $49 (plus a $3.68 processing fee), as opposed to the $249 (plus $14.69) all-day fee. Also, a portion of each entry fee will also benefit the Save the Garment District organization.
And since we're always looking out for self-improvement and networking opportunities for Racked readers, we've nabbed one complimentary all-day pass for the first person who emails us at firstname.lastname@example.org with the subject line "Behind the Seams Giveaway." We only have one, so click fast!
The full day's schedule follows. For the full line-up, click here:
READY TO LAUNCH YOUR LINE? 9:00 AM to 10:15 AM
Top designers and makers (featuring Gaby Basora, Tibi designer Amy Smilovic and Milly designer Michelle Smith) share their stories and give practical advice on how to make the leap from sketch to sales.
TREND FORECASTING 10:30AM to 11:45AM
Experts (featuring Steven Alan and the HuffPo's Lesley M.M. Blume) and give their insights and discuss the “science” of spotting the next big thing
Lunch 11:45AM to 12:30PM
MARKETING 2.0 12:30PM to 1:45PM
Creating, marketing and selling in the age of new media (featuring Cate Corcoran of WWD and Jyothi Rao of Gilt Groupe and moderated by Fern Mallis)
SUSTAINABILITY: BUSINESS AS USUAL? 2:00PM to 3:15PM
In an age when “going green” is on everyone’s lips, is this just another trend or a necessary, fundamental shift in how the industry works? How can fashion as an industry make the change at a level that is more than skin-deep? (featuring John Patrick of Organic John Patrick)
GETTING IT MADE: Factory to Funding 3:30PM to 5:00PM
Leaders in the industry (moderated by Joanne Arbuckle, Dean of the School of Art and Design, FIT) discuss development, production and how to cost
· Afingo: "Behind the Seams" [Official Site]