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Down in Soho at 134 Spring Street, a seasonal shop for Under Armour is getting ready to pop. Following the success of UA's West 57th pop-up shop last winter, the physically-minded crew covering all things athletic is bringing a whole pile of performance gear to this downtown location, site of last year's Limited time warp.
There's no word yet if Armourista Kim Kardashian, getting ready to open her own shop called Dash just up the block, will be on hand when the goods go on sale. But one thing is certain: the Under Armour team is staffing the store now, looking for "athletes, fitness enthusiasts and team players" interested in "a generous discount on merchandise."
When the holiday shopping season rolls around and it comes time to pop open the doors on Spring Street, we can't think of a better way to mark the occasion than to have ski queen and UA ad star Lindsay Vonn show up in her teeny weeny winter white UA bikini.
· Now Open: Under Armour is Scaring the Kids [Racked]
· The Kardashians Will Set Up Shop Soon at 119 Spring Street [Racked]
· Lindsey Vonn Stars In New Under Armour Commercial [HuffPo]