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Smell Like the Bieb

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Not long after announcing a nail polish deal with OPI, Justin Bieber is back on the beauty beat. His new endeavor: A unisex Bieber fragrance, My World, which will launch in Wal-Marts across the country on Black Friday. Rather than being bottled, the scent will come in the form of dog tags and wristbands. WWD speculates that a line of hair-care products is next; it also arts the story with the most amazing Bieber portrait we've ever seen, at right. [WWD; Previously]