Macy's Is The Latest To Hop On The Diffusion Line Bandwagon

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

With people lining up for hours, blogging for weeks, and buying out collections in their first few days for joint design efforts like Alexa Chung for Madewell and +J for Uniqlo, it's no secret that strength is in numbers when it comes to collections. Macy's is now the newest participant throwing a hat into the diffusion line ring. They will be launching the first of their future designer collaborations with Kinder Aggugini this February.

Aggugini, who has designed for Cavin Klein and Vivienne Westwood in addition to running his namesake label, will create a collection geared towards younger shoppers with all items under $300. With his personally designed classy-punk goods only sold at a handful of well-edited boutiques in the US, he may not be as big of a name as, say, Lanvin, but he sure sounds affable enough to hold his own against the rest of the fashion community's beloved folk.

When Macy's called to talk about the diffusion line, which he initially thought had been a mistake, he "thought maybe they wanted me to go to the parade...I thought, 'Oh, there's going to be a Kinder balloon!'" We're not so against this. Everyone knows the only thing better than jeggings are...inflatable jeggings.
· Macy's Gets Fast Fashion [The New York Times]