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Determined Gift Card Redemption at H&M's Spring Street Re-Launch

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After that intense post-gift card line wait, we were kind of hoping to see some pandemonium inside the newly renovated and expanded Broadway and Spring H&M outpost. But alas, we found no pillaging, no catfights, not even a friendly debate over a polyester-blend leopard print sweater. There was some hoarding, and at one point, we thought we might be on the receiving end of a beat down after we accidentally collided with a geriatric shopper's granny cart. But mostly what we saw was very serious gift card-fueled shopping.

We're glad we hit this H&M outpost first because it definitely had the most dramatic makeover. From what we remember, it always felt like the bastard child in the flashy fast-fashion family, with cramped quarters and unforgiving lighting and spare white walls. Now it has emerged from its cocoon with slick dark paneling contrasted with modern white slatted wall patterns and a splash of sky blue here and there.

The ground floor features more professional (though less fun) womenswear and a super elegant-looking and monstrous menswear section complete with dramatic cigar-lounge lighting. For a second, we thought we were looking at a mirror reflection until we realized that the the cavernous sections just kept going and going. We also noticed some antique-y, possibly AllSaints-esque accents, like vintage typewriters and other décor pieces. We admired some wool-ish sweaters with faux suede elbow patches for $29.95 and natty navy corduroy blazers for $69.95.

Downstairs is where you'll find the flirty and more-expensive-than-they-look party dresses (all under $50). Amongst the plethora of fast-fash party clothes and Dividend casual womenswear, you'll find accessories and lingerie. We admired a black brocade angled-shoulder mini dress ($49.95) and a faux-leather paillete miniskirt ($39.95), amongst others. Both floors have 14-ish slick looking fitting rooms with low-bar/lounge like lighting.
· Morning Crowds Turn Out To Toast H&M's Rebirth [Racked]
· RackedWire: H&M's Soho Relaunch [Racked NY]