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After visiting the relaunched H&M on Broadway and Spring, we strolled up to the Broadway and Prince Street store, which looked like the younger, more casual sibling of the made-over swankier outpost down the street. The main floor was pretty quiet, too, with a DJ spinning to an audience of mostly staffers. This renovation didn't seem as dramatic, mostly due to the white walls and no change in size.
Throughout the store, there is a slatted wood theme with some whimsically tagged sections ("I heart Soho", etc). Most of the items were repeats from the other shop, but this store had opening specials starting at $3—that's cheaper than a latte. There were lace panel tops in red, black and white for $5 and in the men's section, v-neck argyle sweaters for $10. Also, we're pretty sure that we didn't see these bright colored and logo-ed briefs (Superman, anyone?) there either.
This outpost seemed to skew more heavily toward the casual Dividend line and the men's section wasn't nearly as swank as the other one (where's the vintage décor?) There are multiple fitting rooms on both floors and a slightly cramped cash wrap is located on the ground floor.
Overall, it seems like H&M smartly covers all the bases with these new renovations. To sum it up: The grown-up H&M is near the Bloomingdale's and AllSaints and the punky younger sibling is near the Forever 21 and Uniqlo.
Determined Gift Card Redemption at H&M's Spring Street Re-Launch [Racked NY]
· Morning Crowds Turn Out To Toast H&M's Rebirth [Racked]
· RackedWire: H&M's Soho Relaunch [Racked NY]