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Canadian Invasion: Aritzia to Join the Gap in Soho

A look from Aritzia's line Wilfred via the brand's <a href="http://www.aritzia.com/lookbook">site</a>
A look from Aritzia's line Wilfred via the brand's site

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Soho might seem full of international chains—Uniqlo, Topshop, AllSaints—but there's always room for more. According to the New York Post, Canadian brand Aritzia just signed a deal to sublet 524 Broadway from Banana Republic. The two-level space shares a building with the Gap, but Aritzia is definitely a little hipper than its new neighbor. It plays indie rock in its stores, touts its commitment to eco-friendly design, and carries labels like Rachel Comey, J Brand, and See by Chloe along with its five in-house lines. Bonus fun fact: It's also the company that designed all the medal ribbons for last year's Olympics.
· 3 suitors for Fashion site [NYP]
· Aritzia [Official Site]

Rachel Comey

95 Crosby St, New York, NY 10012 212-334-0455 Visit Website

Aritzia

524 Broadway, New York NY