Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Tumi's new "Accent Your Alpha" personalized luggage tag feature will make that ratty old ribbon ID system a thing of the past. The bold-hued personalized tag system will make spotting your black luggage easy-peasy, or you could get all color-combo-crazy and spruce up your brown Expandable Short Trip Alpha bag with a chartreuse tag. To celebrate, starting at 8am tomorrow Tumi will dispatch "Flight Crews" all over the city to pass out boarding passes which give you a chance to win a free set of "accented" Tumi bags, plus also an offer to receive this free personalized service upon purchase of an Alpha piece. Once you get the pass, head to your nearest Tumi store to "check in" (sorry, we couldn't help it).
8am-10am: Wall Street and Grand Central
10am-12pm: 5th Avenues between 53rd and 54th Streets
11am-2pm: Wall Street, Columbus Circle, and Rockefeller Center
1-3pm: Soho on Prince Street & Broadway, Spring Street and Greene Street, and 5th Avenue between 53rd and 54th Street
3-6pm: Grand Central, Columbus Circle, and Rockefeller Center
· Tumi [Official Site]