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The New Ralph Lauren Store Is What Luxury Dreams Are Made Of

Images via <a href="http://www.wwd.com/markets-news/ralph-lauren-opens-womens-flagship-on-madison-avenue-3338095?reload=true#/slideshow/article/3338095/3338134">WWD</a>
Images via WWD

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Over two years ago, Ralph Lauren shuttered his lifestyle boutique in the Upper East Side with plans to make a glorious women's boutique. The company had a decadent four floor mansion in mind and spared no expense to make sure the new flagship, at 72nd Street and Madison Avenue, hit that goal right on its teeny, tiny perfect nose."

The new Polo Ralph Lauren, just steps from the newly renovated men's Rhinelander Mansion, is retail luxury at its finest. Long, winding marble staircases connect four floors of clothing, accessories, home goods and the company's new lingerie line, with all of it set between plush white armchairs and other furniture worthy of plopping in after a long, tiring day of shopping.

Propped on shelves and leaning against tables with their hair loosely pulled back, even the mannequins look like gorgeous, classy women—possibly because they all have an odd resemblance to Caroline Trentini.

The Cut's slideshow not only captures some of the shop's to-die-for evening gowns, but will make you wonder how to pull a Night at the Museum to sleep in that perfectly made, romantic bed. Maybe if you're lucky, Ralph will scoop up the other two buildings in that intersection and will have so many mansions to run that crashing there after a long night of work will go unnoticed.
· Ralph Lauren Opens Women's Flagship on Madison Avenue [WWD, subscription req'd]
· See the 22,000-Square-Foot Space Ralph Lauren Filled With Marble Fixtures, Zebra Benches, and Other Fanciness on the Upper East Side [NY Mag]

Ralph Lauren - Rhinelander Mansion

867 Madison Avenue, New York, NY 10021 Visit Website

Polo Ralph Lauren

888 Madison Avenue, New York