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Ralph Lauren Signs Up on Prince Street in Soho

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Signage is up in the windows at 109 Prince Street, the latest bastion of the ever-expanding Ralph Lauren empire. Stenciled lettering in olde-time script announces "Ralph Lauren Quality Goods Proprietor." They cover the windows of the grand old cast iron beauty, wrapping the corner of Prince and up along Greene, just across the cobblestones from Apple world.

A look through the Ralph Lauren website reveals but a few items labeled "Proprietor." Those include the "Proprietor Rain Boot" for grade schoolers and the "Proprietor Wrist Strap" in calfskin for men. But never fear: the windows show lots of shots of women in tweeds and other elegantly outdoorsy items.

A quick peek inside the doors of the 8,000 square foot space doesn't tell much more. The place is still a shell, without shelves or cabinets of any sort. Workmen are busy, both inside and out, with lots of tasks to do before shopping here is an option. So the previously announced fall opening could be a stretch. Meanwhile we're still sticking with our prediction from last spring that Ralph's latest downtown foray will offer a more casual label, something between RRL farther east on Prince and the Ralph Lauren Soho a few blocks over on West Broadway.
· The New Ralph Lauren Store Is What Luxury Dreams Are Made Of [Racked NY]
· Ralph Lauren's New Soho Space Has Quite a Pedigree [Racked]
· Ralph Lauren [RalphLauren.com]