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If reading the word "Rhinelander" in the news these past few weeks has given you ants in your pants for Ralph Lauren's women's location to finally open, get ready to set them free. The brand new, faux-mansion style shop at 72nd and Madison will debut this Friday, giving us a look at interiors that are comparable to the dreamy new men's shop across the street. And, once it's open, the Upper East Side will become the easiest neighborhood to shop with a man in. He'll be so busy picking through the Rhinelander Mansion's rustic, heritage goods and contemplating if he'd be good at log rolling that he won't even notice that you've crossed the street to shop for yourself. [The Shophound]