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Yesterday the Avalon Group's showroom on the west end of 27th Street opened its doors for the biannual Fred Perry sample sale. If you're into Fred and anywhere near a sample size, this is required sale shopping. Why? Great prices, current and just past season product, really fun samples that may or may not make it to the racks of your favorite Anglophile boutiques and—a real and rare sample sale bonus—long, convenient hours.
Fair warning: One day in and there's already gaps on the racks, plus we did spot some harder-to-wear (for some) polka dotted and floral-printed reruns from May's sale. But take heart—there is a lot of stock to shop.
Menswear: You're gonna hit the pique polos first. They start around $37 and top out around $98 for one lonely Liberty collab—the cartoon paisley. Aside from the basics, look for candy- and sherbert-colored numbers, pin dots and a handsome broadcloth stripe with a contrast collar. Opposite the polos is a tremendous selection of light outerwear with a few heavier winter wonders mixed in. We love the signature Fred Perry barracuda—find solids, tartans and waxed canvas versions with contrast linings along with a series of varsity-style jackets for $140. There's also a great hooded anorak in orange for $120.
Up in the front of the room are many, many pairs of shoes—size 9, predominantly leather and canvas sneakers, starting at $35. Also find a series of track jackets, hoodies and jersey miscellanea. The trackies range from $39 to $60 and from classic Fred to versions in hot pink, electric turquoise or yellow with corresponding pleather trim or over-sized purple polka dots on lighter purple. Otherwise, we loved a smattering of heathered-gray jersey cardigans and crewnecks, $39 to $55. The sweater selection is massive: V-necks, crewnecks, cardigans and shawl-collared pullovers start around $55. Look for a very cool green and black argyle cardy with leather buttons priced at $104.
Sweaters face a not-huge selection of wovens priced from $41 to $87. There's a solid turquoise lined with striped grosgrain, several over-sized tartans, some faux-silk boxer geometrics, an awesome pindotted oxford and a few Peter Pan collars. The wovens share space with a small selection of shorts, swim, and tees. They start around $20 and top out around $40.
Oh, then there's the Raf Simons stuff and the Laurel Wreath Collection—a pretty good array. Over on the Raf racks we spotted a color-blocked wool pullover for $135, some smart pique button-downs for $75 and that fantastic white woven with orange sleeves and a black collar.
Womenswear: Lots of blouses—we loved a sheer gingham number as well as a number blocked with different scales of the same rust and white check—starting around $39. Shorts and skirts (lots for tennis!) start around $30; and most shoes (a glut of canvas tennis shoes and sneakery flats) start at $34. Sweaters, $44 plus, run the gamut from micro-argyles in lavender to rugby stripes, modern geometric argyles in monotone red and irregular polka dots. And don't worry, there are lots of track jackets (starting around $40) and polos ($35 to $65). Find basic solids, pin dots and Liberty-like florals.
Check an assortment of knit shift dresses—a color-blocked sherbert tee shirt dress and a sweater dress featuring an intersecting triangle geometric stood out—starting at $40. Jackets start at $55—our favorites were a frill-trimmed gingham barracuda and a perforated leather bomber. Then there are bags: Avoid a tragic mini-backpack ($34) and zero in on a selection of lovely black leather handbags that top out at $120.
The Rest: Those Linda Farrow sunglasses are back! They're right up front with a smattering of Fred accessories and impulse buys. And a new edition: British Country Manor-appropriate menswear (hello pheasant-bedecked neckwear) by D.S.Dundee.
So, head west—it runs through Saturday, it's on the third floor, cash only.
· DealFeed: Fred Perry [Racked NY]